The Latino Market is HUGE! Latinos are a huge segment of the network marketing profession! We have seen them come in and completely changed the face of companies. We have seen people that have never done anything like this before go to the top! They’re making waves and getting attention!
So here’s the real question how do you tap into the Latino Community? How do you get a Hispanic team when you don’t speak the language? We are going to talk all about it!
The Big Problem. One of the biggest problems people have is they see the success of the Latino Market and they want to participate, but they don’t speak the language. There’s a couple of rules of thumb. First and foremost you have to start with somebody that is bilingual. Often times people will talk to their landscaper, the person at the restaurant, or somebody that they know, just because they are Hispanic and they think that’s a huge market. And while that’s true, if you cannot communicate effectively with your prospect, how are you going to have a huge team?
First Things First. So the first thing you have to focus on is talking to people that are bilingual. There is a huge segment of the population! There are many that have been born and raised in the Spanish culture, but yet they also can speak and communicate in English. That is who you’re looking for.
Number Two You Are Looking For Leaders. You are looking for somebody that already has some leadership skills under their belt or they have an entrepreneurial mindset. People like real estate agents small business owners, hairdressers, people that are in sales, people that have connections in the community or in their Church.
Here’s The Game Plan and Strategy. You need to share your business with enough people that are bilingual until you find someone that’s got the “eye of the tiger.” Somebody that is hungry for more and they are willing to do something about it. Then you take that person and you run with them! You share with them the skills that they need, and the things that they must do to be successful. Most of the top leaders in our business that are Hispanic have never done Network Marketing before. No they were construction business owners, air conditioning owners, metal grinders, and so on. They were not Network Marketers. So you were looking for somebody that is hungry that speaks both languages. Then you take the ball and run. You show them exactly what they need to do and you pour into them your time and mentorship. Think of them as your Ambassador between both cultures and communities.
Who Is Your Target Market? Now here are couple of things that you should know. You have to think about your target market. Latinos are very different than the Anglo community in the United States. You do have the younger generation let’s say 25 and younger, that are pretty tech-savy but the majority of the Hispanic Community is not. They are a low-tech, high-touch community so you have to communicate and build a business in a way that relates to what most people have the skills to do. Don’t expect to be doing webinars, and communicating a lot through email. You’re going to be talking on the phone, you’re going to be texting, and you’re going to be doing a lot of live presentations and events. You’re really looking for people that are 25 to 60 that have been working for a while and they know they’re not getting to their dreams and goals like they had hoped for.
Hot Buttons You got to understand their mindset. They came for the American dream. Part of that American dream is freedom, and home ownership. Help them get into a home. Show them how you can provide them the opportunity they were looking for when they came to the United States. If you grew up in America, you don’t really think twice about it. But people literally risk are their lives to come to this country because they believe this is the “land of opportunity”. They believe that you can accomplish great things here. They believe that you can live amazing life. Then when they arrive they realize it’s more of the same. It’s actually a lot of work and there is not necessarily a way to get ahead like they were hoping for. Your business is the vehicle they were looking for… show them the way.
Another Hot Button is Family. They love their family! They love their mama. Show them how you can help them with their family. In their culture it is expected that you will take care of the parents later on. When the kids are young the parents take care of them. Now it’s time for the kids to take care of the parents. Oftentimes this can be a challenge because they’re not moving ahead at the rate they hope for. This is something that with your business opportunity they can really have the ability to do.
Benefits. The Latino Community is a Little Crazy. These guys can outwork just about anyone! When they are hungry for more and they have a goal they are running for, they will do things that most people consider a way out there… they consider crazy. They will do presentations at one, two, three in the morning! They will share the business on holidays. Christmas, New Year’s, it doesn’t really matter! When they have a dream in their heart and they are willing to go for it… they go all out!
It’s All About Leadership. Remember this, everything Rises and falls on leadership. For you to lead others, you must first lead yourself. How is your leadership right now? Do you have different areas that you need to work on and improve? If so, then here is an essential resource for you. It’s called the 10 Step Process. And it’s really designed to help you take your drive, focus, and Leadership skills to the next level. Enjoy!
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If You Are Ready to See Yourself Get Paraded Across Stage at Your Next Company Convention!… If you are ready to start living life on your terms! If you are ready to claim whats already yours and live your dreams to the full… then this is for you! Don’t wait another minute. Its time to get on with the businesses of getting things done! It’s time for your BREAKTHROUGH! Click here to get started!
There is much more to come! I will be sharing on going business principles to Increase your Leadership, Maximize Results and help you become a TOP EARNER!! Be Blessed & Live Victorious!
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PS- Are you looking for a way to make things go faster? Are you consider coaching? Check out the Work with Summer Tab and perhaps we should talk!